For Immediate Release: November 8, 2016
STATEMENT FROM ALIKI MONCRIEF, EXECUTIVE DIRECTOR, FLORIDA CONSERVATION VOTERS ON FAILURE OF ANTI-SOLAR AMENDMENT 1
Tallahassee, FL (November 8, 2016) – Florida Conservation Voters congratulates the broad coalition of organizations and individuals who helped defeat Amendment 1, the slick $26 million campaign launched by utilities to limit solar growth in Florida. The millions of voters who voted “no” and defeated this anti-solar amendment show that Floridians want more energy choices and solar jobs in Florida, not fewer.
FCV joined the coalition and launched a robust #NoOn1 campaign to educate Florida voters on the trickery and deception of this amendment. The campaign included:
- Delivering more than 600,000 pieces of persuasion U.S. mail to likely voters across Florida
- Reaching more than 10 million unique voters online through highly targeted digital communications
- Expanding the reach of former Vice President Al Gore’s #NoOn1 speech in Miami by promoting the video online to more than more than 1 million voters across Florida
- Texting 100,000 targeted voters with a reminder to vote #NoOn1
- Airing radio and digital ads on Spanish-language stations and social media platforms
- Calling more than one million voters, providing an educational message from Bob Graham about the reasons to vote #NoOn1
- Supporting the coalition in numerous media stories and press events
“The failure of Amendment 1 is the clearest signal yet that Floridians want more access to clean solar energy,” said Aliki Moncrief, Executive Director, Florida Conservation Voters. “There is no greater threat to Florida than climate change and sea level rise. Millions of Floridians voted against the anti-solar amendment and they recruited their friends to do the same. We’re excited to see citizens so energized to make Florida ‘The Solar State.’”
Florida Conservation Voters started as a coalition of Florida’s conservation community united towards one goal: passing Amendment 1, the Water and Land Conservation Amendment. Now our mission is to elect pro-conservation candidates to public office. For more information, visit www.fcvoters.org.