We helped defeat the utility-backed Amendment 1
voters received our #NoOn1 mailers
We launched a robust social media and phone campaign, reaching more than 11 million Floridians
people reached on Facebook
people watched our #NoOn1 video
targeted #NoOn1 calls to Florida Voters
#NoOn1 texts sent to Florida Voters
In only two weeks, support for the anti-solar amendment dropped from
Capital City News Service - Nov 1, 2016
Utilities trying to get controversial Smart Solar Amendment 1 passed
"I think that they are pumping more money into their misinformation campaign because they're losing voters," said Aliki Moncrief, Executive Director of Florida Conservation Voters.
Vice News - Oct 28, 2016
Florida voters may be tricked into derailing solar energy
“We think we have a good chance of defeating it,” says Moncrief. “More and more people are angry about this. Floridians do not like to be fooled.”
WFSU - Nov 3, 2016
Amendment 1 opponents dress up their argument
“The opposition to the amendment has been largely grassroots. It's been largely organizations like ours and Sierra Club and labor organizations trying to get the word out to their members without a lot of money," said Aliki Moncrief, Executive Director of Florida Conservation Voters.
In the end, we defeated the anti-solar amendment!
Florida voters who voted NO49%
Florida voters who voted YES51%
Constitutional amendments in Florida require 60% approval to pass.
The failure of Amendment 1 is the clearest signal yet that Floridians want more access to clean solar energy. There is no greater threat to Florida than climate change and sea level rise. Millions of Floridians voted against the anti-solar amendment and they recruited their friends to do the same. We’re excited to see citizens so energized to make Florida ‘The Solar State.'
Our senate strategy
We made protecting our water and Florida's environment a central issue in two competitive races: Senate District 8 (Alachua, Putnam, and Northern Marion County) and Senate District 18 (Western Hillsborough County). As a direct result of our efforts, fracking became a top issue in these campaigns.
Fracking has emerged as the biggest issue in the campaign.
mailers sent to likey voters in Senate District 18
mailers sent to 10,000 likely voters in Senate District 8
Our winning House candidates
Thad Altman, House District 52
Ben Diamond, House District 68
Erin Grall, House District 54
All three local conservation ballot initiatives passed
unique Florida voters reached with the Conservation 20/20 message on Facebook
Facebook users reached with the Conservation 20/20 message
views of the Conservation 20/20 video
YES on Conservation 20/2084%
NO on Conservation 20/2016%
YES for Save Our Indian River Lagoon62%
NO for Save Our Indian River Lagoon38%
YES for Wild Spaces & Public Places60%
NO for Wild Spaces & Public Places40%